For Melbourne tradies and small businesses

Never lose a job to a missed call.

A website that answers, books and follows up while you're on the tools. You own it, and there's no lock-in.

Illustration of the AI Front Desk

  • Fixed price, agreed up front
  • You own your site. No lock-in.
  • Melbourne-based
  • Deal directly with the person who builds it

Sound familiar?

The work's out there. It slips away while you're on the tools.

  • The phone rings mid-job

    By the time you call back, they've rung the next tradie on Google.

  • Enquiries come in after hours

    If nobody answers, people keep scrolling.

  • Quotes go cold

    Nobody has time to chase them at 9pm.

What we do

Start with the site. Add the rest when it pays.

Four things, each one done properly.

Our recommendation

AI Front Desk

Answers the common questions, books quote visits and follows up, so jobs don't go cold while you're working.

  • Missed-call text-back
  • Website chat, day or night
  • Online booking
More about AI Front Desk

Website

Fast on a phone, found in local search, and dead easy to call or ask for a quote.

More about websites

Automations

Quote follow-ups and job lists that take care of themselves, in Microsoft 365 or Google.

More about automations
  1. Quote sentKitchen rewire, Preston
  2. No reply after 3 daysNobody has to remember
  3. Friendly follow-up sentIn your words, from your email

Care

Hosting, updates and small changes, looked after. A direct line when something's not right.

$149/ month

More about Care
  • Hosting and backups
  • Security updates
  • Small content changes
  • A direct line to Alex

How it works

Three steps. No jargon.

If you don't need us, we'll say so on the first call.

  1. Have a quick chat

    A free 10-minute call about how jobs come in and where they slip through.

  2. Get a fixed price

    One price, in writing, in plain English. No surprises.

  3. We build it, you approve it

    You see it before it goes live. Then we look after it from there.

Pricing

Fixed prices, agreed up front.

No hourly rates. The price is in writing before any work starts.

Launch offer ends . Regular prices apply after that.

One-off

Launch Site

Regular price $2,200, launch price $1,500.

A professional website that gets the phone ringing.

  • Mobile-first site, written with you
  • Tap to call and quote request form
  • Local search basics set up
Get started
One-offOur recommendation

Site + AI Front Desk

Regular price $3,500, launch price $2,500.

Plus the Care + AI plan to keep it running.

  • Everything in Launch Site
  • Missed-call text-back
  • Website chat and online booking
Get started
Monthly

Care

$149/ month

Hosting, backups, security updates and small changes.

Care + AI

$299/ month

Everything in Care, plus running and tuning your AI Front Desk.

Fair use: limits on calls and messages are set out in your quote.

Get started
$495

Workflow audit

For automation jobs: how work comes in and what's worth fixing first. The fee comes off your workflow build if you go ahead.

from$5,000

Workflow builds

Custom automations for bigger jobs, scoped and priced up front.

If a simple tool will do the job, we'll tell you.

Sometimes the answer is a setting you already pay for, or a free app you can set up yourself. If that's you, we'll point you to it and you won't get a bill.

About

Hi, I'm Alex. I'm the one who builds it.

A Melbourne local with a background in business IT and years of building websites. You deal directly with me, not an account manager or an offshore team. Plain English, and only what earns its keep.

  • LocalMelbourne-based, happy to meet
  • DirectOne person from first call to launch
  • PracticalWebsites, Microsoft 365, Google Workspace, automation

Example builds

What it looks like for your trade.

Demonstration builds to show what's possible. Not client projects.

Example build

Electricians

Quote requests that come with photos

Customers describe the job, pick their suburb and add photos, so you can price it before you drive out. They get a reply straight away and can book a time.

  • Quick quote form that takes photos
  • Instant reply and online booking
  • Tap to call on every page
  • Service areas listed for local search
Example build

Plumbers

Emergency calls that never go to voicemail

A call bar on every page, and an after-hours text-back that asks what’s wrong and which suburb, then offers the next free time.

  • Missed-call text-back
  • Call bar that stays on screen
  • Suburbs you cover, up front
  • Online booking for quote visits
Example build

Builders

Renovation enquiries worth driving out for

Asks for project type, budget, timing and address up front, so you only go out to real jobs. Quotes without a reply get a friendly follow-up.

  • Project enquiry with budget and timing
  • Project gallery
  • Quote follow-ups by email
  • Clear steps from site visit to handover

Not a tradie? The same setup also works for clinics and professional practices.

Find out where jobs are slipping through.

A free 10-minute call and a quick look at your website and your missed calls. You'll know what's worth fixing first, whether or not we're the ones to fix it.